Shopify Product Listing – Add your first product on your Shopify Website

To enhance your Shopify product listing, start by accessing your account backend or Admin panel. Ensure you have your login credentials ready for a seamless process. Navigate to the Shopify website and click on ‘Login.’ Enter your store address, email, and password. For convenience, you can choose the ‘remember me’ option, but avoid doing so on shared devices.

Locate the Products tab beneath the Search option within your Shopify account. Click on this tab to reveal options such as ‘Add a product’ or ‘Import products.’ Opt for ‘Add a product’ to access the product page and initiate the listing process.

Step 2: Adding Product Details

Next, you’re ready to start adding information to your product page. Your product details will include things like:

  • Product Name
  • Product Description
  • Product Type
  • Product Vendor

The title

The product title is the name that you’re giving to your product. For instance, your titles should be short, sweet, and straight to the point. Give your customers all of the information they need without overwhelming them.

Your titles also need to have a consistent feel to them on every page. If you start with the color of the product on one title, you should do so on every other product page too.

Description

Your product description is one of the most important part that you have on your product page. It’s a chance for you to capture your audience’s attention and convince them that you need whatever you’re selling. To write a solid product description, remember to focus on the benefits to the customer first.

Every time you add a new product to your website, follow the same format for the description. This includes using a bullet list of features or even suggesting additional products to go alongside the main purchase.

Vendor

If you’ve created this item, you can put your own brand name here. Alternatively, if you’re selling another brand’s product, use the Vendor section to credit the manufacturer or supplier.

Step 3: Inventory, Price, and Extra Information

After completing the core section of your product description, proceed to fill in the additional details in the Inventory and Variants section of your Shopify store. Here, you can input crucial information such as product SKU, price, shipping preferences, and weight.

Price:

Ensure transparency by specifying the cost of each item on your eCommerce store. Omitting the currency symbol is sufficient, as Shopify’s General settings will automatically recognize your business’s currency.

When setting prices, exercise caution to avoid deterring customers with excessively high costs. Conversely, selling products at overly low prices may impact your profitability negatively.

SKU:

In the Products section of Shopify, the SKU field is where you input your Stock Keeping Unit, a unique identifier for each product. Retrieve this number from the manufacturer’s website or supplier. If uncertain, conduct a Google search for insights shared by fellow store owners.

Shipping Options:

Communicate your delivery approach to customers. In the shipping options, select or deselect the Charge Taxes and Requires Shipping boxes based on your product type. For downloadable products or services without physical delivery, these options may be unnecessary.

Weight:

Though seemingly insignificant, the weight of your product significantly influences freight costs and shipping expenses. Provide an accurate weight or estimate, ensuring it leans toward the higher side to avoid discrepancies.

Once the weight section is complete, use the variants and inventory section to compare prices, input manufacturer-provided barcodes, and activate fulfillment options if supported by a fulfillment service. Establish an inventory policy for effective stock tracking and include multiple options for colors and sizes.

Step 4: Adding Product Images

After inputting all essential product details, proceed to upload images that offer valuable insights to customers. Providing numerous relevant images enhances the customer’s understanding of the product they are purchasing.

Name your images with consistent formatting, and make sure that you separate each word with a dash. This will help with finding pictures and improving your SEO ranking.

If possible, try to add multiple images of your product to each page, using different angles, or even showcasing different color options if they’re available. Make sure that every image is high-quality and clear, and don’t forget to check that you have permission to use any of the images you’re accessing.

Step 4: Add Tags and Collection Details

Once your pictures are ready, the next step is adding your products to specific collections or areas on your website. On Shopify, a Collection is like a category. Using the Add to Collections button, you can place your product page in any category it belongs to. 

You can also add tags to your product, which make it easier for customers to find and search for items. From your Shopify admin panel click on the name of the product you want to edit and click the Organization sections. You can add tags for your products here and use a comma to separate different words. Click Save when you’re done.

Shopify store owners can also use tags to create automated collections. From your admin page, go to the Collections tab, and add a description or title for your collection. In the Type section, click on Automated, and choose which conditions your products need to meet to fall into that collection.

Step 5: Edit your Search Engine Listing

To maximize your SEO efforts, it’s crucial to adjust both the Meta Description and Page Title information individually. Both your page title and meta description should incorporate high-impact keywords relevant to your products. To make these edits, navigate to the Product Details page and access the Search Engine Listing Preview.

Page Title: Craft a compelling page title that encapsulates key product-related keywords. This title serves as a vital identifier for search engines and potential customers. Ensure it is concise, engaging, and mirrors the essence of your product offerings.

Meta Description: Craft a concise yet informative meta description that entices potential customers. This snippet provides a brief overview of your product and should feature essential keywords. Use compelling language to encourage click-throughs and convey the unique value of your offerings.

By optimizing both your page title and meta description with relevant keywords, you enhance your chances of better visibility in search engine results. This strategic approach not only caters to search algorithms but also attracts and informs potential customers about the value your products bring. Take advantage of the Search Engine Listing Preview on the Product Details page to refine and perfect these critical elements of your SEO strategy.

Click Edit website SEO and in the page title field, add a descriptive title that includes your keywords. This will show up in the search engine results on Google. Add up to 55 characters in your title. You can also enter a description for your search engine listing. Ensure you add relevant keywords to help customers find you here too. Meta descriptions can feature up to 320 characters.

In the URL and handle section, edit your website address. It may be worth switching any random numbers on your URL with keywords that are relevant to the product page. Remember that your URL can’t contain any spaces. Handles work with Shopify theme design.

When you’re done, click Save.

Step 6: Publishing Your Product Page

Once everything is ready, check the details of your product pages, and make a quick review before you click the Save product button in the bottom right of the screen. You can scroll to the top of the page after you’ve Saved to see what your product page looks like.

Click the link saying, “View on your website,” to ensure everything looks good.

If you notice any issues, you can edit your product pages by clicking back into your individual product page. Remember, though you can change your product details at any time, this could have an impact on the way that products group in your reports, so be careful with things like tags and collections.

To edit a page, go into your Shopify admin page and click on Products. Click the name of the product you want to change and modify the details accordingly, then click Save.

Thank you.

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